Enhancing market segmentation to customise the offer
The objectives: to acquire, collect, systematise, and codify information about stakeholders; to develop and disseminate a common culture on clients to customise commercial and relational actions; to plan and organise actions over time; and to increase the value of the content and frequency of relationship.
profiling, standardisation, development, database management, direct mail and direct emailing; pre and post sales survey.
- Direct Marketing
- Database development and management
- Loyalty Programs Would you like more information on CRM?